Michael DeHart

Scrum Certified Product Management Leader

Social Entrepreneur, Traveler & Cyclist
mdehart1@gmail.com | Fairfax, VA


Mike is borderline obsessed with finding solutions for real world problems and harnessing emerging technologies. He loves agile & cross functional teams, working with dedicated people and supplying them with all the tools necessary to make a product the best it can be.

Growing up in the rural town of Cincinnatus, NY, Mike was instilled with the idea that you can do anything with the resources around you as long as you get a little creative.

Specialties: Product Management, User Research, A/B Testing, UI / UX Development, Project Management, Web Development

Fun Acronyms: B2CB2B, SaaS, SocEnt, BCorp, Open Source

Passions: Traveling, Cycling, Krav Maga, Basketball

10+ Years

Product Management

9+ Years

Project Management

3+ Years

Account & Client Management

4+ Years

New Media & Video Producing

Core Principles

  • Have a Plan & Keep it Simple

    Everyone on the team should know where we’re going and why

  • Communication Early & Often

    Clearly communicate requirements, priorities & goals throughout the business

  • Collaboration is Key

    Together We Win! Always leverage the strengths of teammates

  • Constantly Measure Results

    Set goals & track the impact of each release

  • Celebrate Results, Not Releases

    It’s about how much impact the team had, not how hard the work was

Software & Skills


Product / Project Management: Jira, Roadmunk, Slack, Pivotal Tracker, Trello, Asana, Basecamp
Research & Testing: Usertesting.com, Optimizely, Adobe (Omniture) Test & Target
UI, UX & Prototyping: Omnigraffle, Visio, Invision, Balsamiq
Additional Software: PhotoShop, Dreamweaver, Office, Final Cut Pro, Zendesk

Product Skills:

Product Management
Stakeholder Collaboration
Agile & Scrum
Rapid Prototyping
Project Management
User Research
A/B Testing

Web Development:

WordPress Custom Development
jQuery / Javascript

Recent Jobs

2018 – 2019

Group Product Manager – CARFAX Service


  • Lead the CAFAX Service Product team including multiple B2B & B2C initiatives
  • Oversee the growth of CARFAX for Life, increasing sales by 210% & new users by 91%
  • Established a company-wide initiative to improve our underlying Service Data Quality Experience within billions of service records – 30% improvement
  • Drove additional 56% user growth & 94% increase of monthly active users
  • 109% growth in Verified Customer Reviews
  • Facilitated the hiring, on-boarding and training of new product managers
  • Act as a Product Liaison working to improve efficiency and collaboration across the business

2018 – 2019

Car Care Product Management Lead


  • Lead the B2C & B2B Product Vision for the full myCARFAX Program with millions of users
  • Build tools & analytics supporting our network of 55,000+ partner dealers & service shops
  • Create helpful, engaging & relevant consumer experiences across multiple platforms (IOS, Android, Web & Email)
  • Drove 104% user growth& 121% increase of monthly active users to date
  • Grew our email engagement program:
    • Delivered 112% more consumer touch points
    • Average 40% unique open rate
    • Average 12% unique click rate
    • Highest performing email with 53% open & 35% click rate
  • Increased IOS app store rating from 3.9 to 4.8 out of 5
  • Work directly with 19 developers across 3 different development teams (Virginia, Missouri & Romania)
  • Successfully launched CARFAX for Life, our fastest growing revenue product line, adding millions of users – 65% increase

2017 – 2018

Consumer Lifecycle Product Manager


On a mission with CARFAX to help millions of people shop, buy, own and sell used cars with more confidence!

Focused on strengthening our consumer experience, delighting our users and making sure they know all the great products we have to offer. Also, helping to launch a brand new product from the ground up!

Check out some of the awesome products I’m working on with an amazing team:
Used Car Listings – Shop for cars based on their history (1 owner, no accidents & service history) & get a free CARFAX report!

myCARFAX – Free App with alerts for open recalls, scheduled maintenance & discovering the best service shops. All by only entering in your car’s license plate or VIN number!

CARFAX Value – Because a car’s history affects its value!

2016 – 2017

Co Founder / Product Lead

Tayamo, LLC

Leading a group of creative technologists building digital products. Tayamo is focused on solving interesting problems we see in the world and/or working with clients on projects that excite us.

Some clients include:

  • LA Financial
  • LA Department of Transportation
  • Southern California Public Radio (KPCC)

2014 – 2016

Product Manager

Cornerstone OnDemand

  • Oversee product planning and project management of the product lifecycle from concept to release
  • Prioritize and gather requirements from customers and prospects
  • Solve complex problems across multiple industries and clients
  • Analyze and research broader market trends, competitors, and industry analyst feedback
  • Adapt requirements and feedback into full functional specifications for development
  • Lead cross functionality project teams to ensure new solutions meet customer requirements and commitments
  • Present new product initiatives and vision to customers, prospects, and industry analysts

2013 – 2014

Technical Product Manager

UBM Canon

  • Certified Scrum Product Owner / Project Manager for all digital products
  • Rapid Web Development Prototyping (HTML, PHP, jQuery, Javascript, CSS) of upcoming sites, products, tools and platforms for stakeholders
  • Managing external custom Salesforce development team
  • Working closely with business owners & stakeholders to translate business requirements into technical specs.
  • Collaborating with information architect on UI/UX
  • Writing user stories based on technical specifications
  • Working in a fast paced Scrum development environment along side a fantastic in-house team
  • Co-managing internal web property issues and new feature requests through Zendesk

2011 – 2013

Director of Product Management

Pwrdby, LLC

  • Oversee company operations with a current focus on technology development.
  • Lead Product Development (HTML5, CSS, jQuery, Javascript, PHP, PhoneGap)
  • Manage a team of web / mobile developers
  • Research / develop new technology options and resources for the Non-profits and social enterprises
  • Maintain budget and schedule for overall operations
  • Project Manage any outsourced development projects
  • Create and manage user outreach campaigns
  • Facilitate partnerships and oversee joint ventures

2010 – 2011

Project & Account Manager

Mineral LLC

  • Budget, schedule & manage projects
  • Design & develop UI/UX, creating site maps and wireframes
  • Point of contact for clients
  • Collaborate with Search Manager to create and implement Social Media initiatives
  • Assist in contract & proposal writing for new business
  • Provide training to clients on customized CMS systems
  • Perform CMS, HTML, & CSS updates
  • Assist in image prep / video processing

2009 – 2013

New Media Producer

  • Develop and pitch concepts to clients
  • Manage client relationships as well as video and web projects
  • Create budgets, schedules and call sheets
  • Hire and manage crew, secure locations, equipment and props

Snickers - Online Ad Campaign

DirecTV - Online Ad Campaign

Interview with Iron Chef Vic Casanova

Flula Borg

Produced and shot a wide variety of video segments for Flula Borg. Here are a few examples:

O!burger Restaurant Promotional Video


Tammy (Hsia) Hahn

Mike is an extraordinary Product Manager. He exemplified the Cornerstone and Product team culture in that he was Smart, Cool, Visionary, and Dependable. The skills and competencies that make him truly outstanding in the Product Management role is that he is detail oriented and committed to client success. When designing solutions, Mike goes above and beyond to understand client processes, business problems, and identifying pain points. He creates features and products that address the need that isn’t just for sales and demo purposes but truly impactful to client and business needs creating raving fans internally and externally. He would be an invaluable asset to any organization.

Tammy (Hsia) HahnAVP, Product Management at Cornerstone OnDemand
Ishmael Sanchez

Mike is a great product manager. I worked and collaborated with Mike on a handful of large projects. He is smart, creative, focused, organized, ambitious, great at managing expectations and in general a pleasure to work with. Mike has solid technical skills and works very well with diverse groups of people, in particular developers. He has a natural ability to connect with business stakeholders, motivate developers, mobilize resources when needed and get tasks done in a timely manner with great results. His drive to create the best possible products and Mike’s attention to detail make him a great asset to any company lucky enough to hire him.

Ishmael SanchezVice President of Web Development at UBM Americas
Christopher Brereton

Mike, or “Mike-Gyver” as I like to call him is by far one of the most resourceful, open minded, driven and intelligent human beings I have had the pleasure of sharing my days with. His light hearted sense of humor bolted on to his ability to think outside the box and execute at high levels makes my days with him incredibly enjoyable.

Christopher BreretonVP, Product at Inspire
Carlos Diaz

Michael is the epitome of a great Product Owner/Manager. He has a great ability to walk the line between product development and business needs. His approach to managing stake holders is always diplomatic but with a good dose of reality. His approach to working with the developers always comes across a member of the team, trusted and a contributor to any dialogue. I would nominate Michael as a great Product Owner any day!

Carlos DiazScrum Master
Isadora Dantas

Mike is a great person to work with! I was the lead designer for different products he was managing and was really impressed by his elaborate user analysis. He always came prepared to meetings with every use case thought through. At the same time, he’s open to collaborate and iterate, and welcomes different points of view from everyone on the team. He was a great addition to our team and I’m sure he’ll exceed in any role he’s put in.

Isadora DantasProduct Designer, Cornerstone OnDemand
Wendie Whelan

Mike is a great Product Manager who really takes the time to understand client needs, processes and use cases in order to deliver quality solutions for clients. He is a natural when engaging clients, from client administrators learning about the day-to-day usage of a solution to high value clients and executives discussing product strategy. He is collaborative and always eager to learn and expand his experience. Mike will be an asset to any organization.

Wendie WhelanManager of Client Experience at Paycom

Michael DeHart | Scrum Certified Product Manager, Social Entrepreneur, Traveler & Cyclist